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The key to social media marketing is to get people involved. Only a couple of brands really understand this. Most brands end up doing just some tweeting, feeding Facebook and LinkedIn updates on their product pages, or posting educational content but do not get any results.
In fact, achieving engagement isn’t easy at all. You can’t expect your friends and family to like or share your pages just because you ask them.
Yet, for every company to get the word out about their brand, it is necessary to use social media. But simply placing stuff in these places is not going to increase sales.
For instance, if you want to get noticed on major social media platforms like Instagram, you require substantial content and visibility strategies tailor-made for that particular medium. Here’s where engagement comes in–it elevates your brand recognition and conversion rates.
These are some tips for getting interaction on social media.
1. Add images to your posts
Today, visual content is a must to improve social media engagement. An image can attract our attention more than text, and it is much more straightforward for your audience if you use images and messages in your posts.
A recent study on Facebook shows that approximately 85% of all interactions happen in images. You can upload photos of people enjoying your products or just post shots of your new product and so on. With a brief text, you give everything in seconds to attract maximum attention.
2. Make it humorous
If it fits in with your brand, try adding humor to your social media post. Generally, it’s tough to break through the noise on social media to get people’s attention.
Humorous content makes people laugh. You can give this to your audience in addition to your products and services. You will definitely see a significant increase in social media engagement. Additionally, people tend to share such content with their friends and family, which further enhances your reach.
3. Ask for reviews
The best way to ensure that your followers are talking about you is to invite them to talk. Customers generally prefer to talk about the products they love and even the ones they believe could be improved.
The comments of your satisfied customers are very useful in this respect, as those positive comments can influence those people who have not yet made up their minds or are somehow confused about whether or not to use your products. Reviews help potential customers get a better understanding of your product, which further encourages them to take the next step in your favor.
4. Add emojis to prompt your preferred reaction
Make sure you are extra careful when posting on social media platforms like Facebook, Instagram, Twitter, etc. Your texts might not be able to clearly define the tone. Well, in such a situation, emojis come to the rescue. With a large number of emojis available, feel free to use any that best fits your message. Emojis add humor to the context and make the content more engaging.
By adding emoticons, you give your viewers an idea of how you feel at the moment. For instance, when you share a joke on your page, just the inclusion of a laughing emoji will ensure that you get the most expected reaction from the audience.
5. Share a statistic
To grab the focus of your audience, you must be clever. Sharing something that the audience never knew before is the smartest way to grab their attention. Though many web users look for entertainment on social media platforms, there is a set of audience members who are looking for informative content online.
You can provide information related to your industry or that interests your target audience.
For instance, if you’re a brand that sells sports goods such as bike helmets, don’t hesitate to announce that half of all people with severe head injuries would have saved themselves if they had been wearing proper protective headgear.
Final Thoughts
Producing engaging content must be hard, but no matter what aspect of your social media media is lacking, there are always chances to improve.
These tips will help you identify areas for improvement. In this fast-paced digital society, it is imperative for any brand not to lose touch with its target audience.
While posting content, remember that each person has different tastes and preferences. So, make sure you publish little bits that hit your target audience and don’t forget to get somebody good at proofreading before this final stage!
WebFactor is one of the leading digital marketing companies in Burlington. It offers professional SEO and social media marketing solutions at affordable prices. Our highly experienced team knows exactly what, when, and how to communicate with your targeted audience and turn them into loyal customers.